Customer service
40 Customer Feedback Survey Questions (By Goal)
40 customer feedback survey questions grouped by goal, plus rules for writing unbiased questions, choosing scales and keeping surveys short enough to finish.
Turn survey answers into a CSAT percentage or a Customer Effort Score, and see how the ratings are spread across the scale.
Numbers separated by spaces, commas or line breaks. Click the button to fill the counts above.
Share of responses rating 4 or 5 (satisfied or very satisfied).
| 1 – Very dissatisfied | 3% | |
|---|---|---|
| 2 – Dissatisfied | 4% | |
| 3 – Neutral | 10% | |
| 4 – Satisfied | 30% | |
| 5 – Very satisfied | 53% |
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The common method is top-2-box: CSAT = responses rating 4 or 5 ÷ all responses × 100. Some teams report the average rating instead, so always say which method you use.
On a 1–7 agreement scale with a statement like “The company made it easy to handle my issue”, CES is usually the average rating. Many teams also track the share who agree (5–7).
Use CSAT right after a specific interaction, such as a delivery or support ticket. NPS asks about the relationship as a whole and suits periodic surveys.
They measure different things. CSAT counts only satisfied customers, while the average is pulled down by every low score. Looking at both, plus the distribution, gives the full picture.