Metrics
How to Calculate Repeat Purchase Rate (With Examples)
How to calculate repeat purchase rate: the formula, choosing a time window, a worked shop example, related metrics and practical ways to raise the rate.
Metrics
Customer metrics explained: how to calculate NPS, CSAT, CES, churn rate, customer lifetime value, LTV:CAC and cohort retention, with formulas and examples.
Metrics
Cohort Retention Analysis: A Step-by-Step Guide
Cohort retention analysis step by step: build a cohort table in a spreadsheet, read the retention curve and turn the patterns you find into concrete actions.
Metrics
How to Calculate Churn Rate (With Examples)
How to calculate churn rate correctly: customer and revenue churn formulas, retention rate, converting monthly to annual churn and the mistakes that distort it.
Metrics
How to Calculate CSAT Score (Customer Satisfaction)
How to calculate CSAT score: top-2-box vs average methods, a worked example, when to send the survey, and the biases that quietly distort satisfaction scores.
Metrics
How to Calculate Customer Lifetime Value (CLV)
How to calculate customer lifetime value: simple, margin-based and churn-based CLV formulas, with worked examples for a café, a subscription and an agency.
Metrics
How to Calculate NPS: Formula, Example and Pitfalls
How to calculate NPS step by step: the Net Promoter Score formula, a worked example, margin of error for small samples, segmenting results and closing the loop.
Metrics
LTV to CAC Ratio: How to Calculate and Use It
How to calculate the LTV to CAC ratio honestly: what belongs in acquisition cost, CAC payback, worked examples and why 3:1 is only a starting point.
Metrics
NPS vs CSAT vs CES: Which Customer Metric to Use
NPS vs CSAT vs CES compared: what each customer metric measures, exact question wording, scales, formulas, when to send each survey and how to combine them.